It’s no secret that many creative writers are intimidated by marketing. After all, writing is a safe haven for introverts, dreamers, and all those who would rather curl up with a good book than stand up and pitch their work to a crowd. Can’t we just hide in our attics and type all night and day?
And yet, marketing has become an essential part of the publishing process — especially if you’re self-publishing, but even if you have a major publisher behind you. More and more publishers are expecting their authors to take on the marketing responsibilities and engage readers (aka customers).
Great sales copy plays a huge role in expanding your readership and generating book sales. Let’s break it down, with some useful tips on composing your own.
What is sales copy, exactly?
“Sales copy” refers to written material that’s used in marketing and promotion. It can include text on or inside the physical book, as well as social media posts and advertisements. The blurb you see on the back of a book is one kind of sales copy. A Facebook post is another.
Even though your approaches for different types of sales copy might change, they all have one concrete goal in common: get readers to notice, pick up (or click on), and purchase your book.
Types of sales copy you might need as an author
So we’ve touched on the varieties of marketing material you might want to use in your promotion. Here’s a deep dive on the main types of sales copy you can use to sell your book.
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